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Conquering the online space masterfully is what Bob Mangat has done, continues to do, and is helping others follow suit.
For many, living the life of their dreams is something that ceases to leave the confines of the mind, for Bob Mangat, he has taken those very dreams and seen every aspect of it flourish…in dividends.
It all starts with an idea and then turning it into a brand that is set-up to reach beyond 7 or 8 figures.
Building Brands By Building Ideas
Bob isn’t new to the entrepreneurial scene. He has been generating business ideas since his 20s. As a youth, he was destined to create a life where he didn’t have to feel the pangs of living poverty-stricken again. He knew he was destined to achieve a life worthy of celebrities, even without having to be one.
He set out in the real estate world, first, and now in the development of real estate, E-commerce, and technological companies. Even with early successes, Bob knew there was more beyond the horizon. he decided to take what he learned and then created a group of businesses catered to helping businesses and practices grow across North America. Creating SAAS-like companies, as well as a multi-million dollar digital marketing agency, where Bob has helped over 2000 businesses improve their strategies. This group of companies, known as invigo group, was grown into its entity within a 5-year time frame.
Each concept was an idea that wasn’t given up on and taken all the way with power and dedication. As well as a proven “C3” coined process, where Bob swears by.
At that same time, he elevated his own name into a brand. Bob Mangat is a two-time best-selling author, a two-time recipient of the two-comma club, and has made appearances across publications including Forbes, Huff Post, Yahoo, and more.
The man knows what it takes to succeed online and build a brand desirable by ANY entrepreneur, seasoned or new.
Building Future Brands Online
As a true visionary, Bob knew that the next step for him was in acquiring a portfolio of companies, specifically in E-Commerce and technological companies.
His newest venture is a company called 1440 Ventures. This company works on acquiring E-commerce and technological companies and helping them elevate their brand status to their maximum potential.
1440 Ventures launched in January of this year, 2021. Already they have acquired four brands/companies; one of the most exciting and latest of them being CartClicks.
Cartclicks is an agency that scales e-commerce brands using their proprietary system of managing ads for online retail companies. They have seen their clients achieve 3 to 5 times their ROI and earn revenues beyond 6 figures within 30 days.
While the growth of a brand has become something Bob has proven through technique, he still urges new businesses to not waiver on valuing time for money. It’s a mistake he has seen happen with many and urgest those that want to build a celebrity-like brand to understand this concept from the get-go.
Trading Value For Money
“You need to think about trading value for money, not time…and price your services accordingly,” says Bob Mangat.
Bob has seen many make the mistake when creating a business model that requires the use of their time and then discounting that time when asked about pricing. Doing so directly imaging validity and faith in a business’s pricing and in turn their brand.
“You say you value your time yet discount your time when someone questions your pricing. What happened to the ‘my time is the most valuable’ then?” Bob asks.
In his tenure, Bob can identify two major reasons (which are roadblocks) why any business owner would discount set pricing:
1. They don’t know how to effectively handle the “is that the best you can do” or similar price gouging question.
2. They have not built up any real value in what they can deliver.
Bob’s messaging to all entrepreneurs that are building a brand and working with leads is to build value in the eyes of your potential customer so that you’ll never have to resort to discounting, in fact, you should be able to raise it in the future.
In order to build a successful and viable brand, one must build value.