Celebrities
Cover Story · Business
The Appraisal: What Alex Cooper's $500 Million Valuation Actually Bought
An investment firm run by two former Endeavor executives put a $500 million price tag on Unwell, the media company Alex Cooper built around her own name. Within the same six weeks: a Vanity Fair exposé on the company's workplace culture, the cancellation of her Hulu dating show, and Cooper's own exit from the talent agency that had represented her for six years. The valuation measured the audience. It didn't measure what was happening around it.
— By Authority Daily · OCT 06, 2026 · 6 MIN —
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