Authority Daily

Who Owns Rhode Now? e.l.f. Beauty's $1 Billion Bet Is Already Beating Its Own Numbers

Hailey Bieber built Rhode without a beauty incubator and sold control of it to a public cosmetics company in 2025. The earn-out clause written into that $1 billion deal is already paying out early — because Rhode is beating the growth targets e.l.f. modeled for it.

— By Authority Daily · OCT 03, 2026 · 6 MIN —

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