Who Owns Prime Hydration? Not Really Logan Paul or KSI — It's Congo Brands

Congo Brands built Prime Hydration and Alani Nu. In 2025 it cashed out on Alani Nu for $1.8 billion. In 2026, Prime — the one with Logan Paul and KSI's faces on it — is the one falling apart.

— By Authority Daily · SEP 29, 2026 · 7 MIN —

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The Money Machine: How Alex Hormozi Separated His Own Authority From the Company He Founded

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Who Owns Kylie Cosmetics? Coty's Stake — and Why Kim Kardashian's Nearly Identical Deal Already Ended

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Who Owns The Honest Company? Jessica Alba's Stake

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The Audience Bank: What Beast Industries Bought When It Turned MrBeast's Subscribers Into Collateral

— The Release Calendar —

September 2026

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Liner Notes

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