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Nick Jordan is an entrepreneur, an SEO expert, and a startup founder from Seattle who knows what it takes to grow a business. With over a decade of experience in the startup industry, he polished his skills and learned the ins and outs of the content world, grew over six company blogs from 0 to over 100k organic visitors per month, and his greatest claim to fame is a website that he grew to over 1.5 million organic visitors per month.
With such vast experience with content creation, strategy, management, and hiring content teams, he now runs a startup called Workello which helps others build the best content teams they can at neck break speed.
Nick’s first real-world experience with creating content and publishing at a scale begins on a beach in Thailand, which he frequented during his burnout phase after a long and stressful stint in an international company where he closed deals with huge conglomerates. Bored and in need of a new challenge, he set out to start a new business — a content marketing agency to help his friend grow their company blog and generate new customers from organic search.
Nick’s primary philosophy is: Hire better writers — fast. After three years of agency life where he built a team of 45 writers, editors, project managers, and SEO specialists, Nick, and his two co-founders set out to build a new startup to help others achieve what he already has.
“The secret to scaling content production is simple”, says Nick. “All you need to do is build a strong team of writers, promote the best ones to editors, and then keep hiring and allowing the team to take over more and more responsibilities as the company grows. I built Workello to show other software companies that it’s not impossible to build a content team in-house and have full control over the content they are looking for. Only an in-house team can fully understand all the requirements and messaging you want to communicate, and it is the only way to consistently grow your blog without relying on external sources and vendors.”
His formula is simple:
- Work with a lot of writers
- Give them consistent assignments and watch closely for the best-performing ones
- Promote the best writer to an editor and give them more responsibilities as time goes by
- As time goes on, hire more writers, promote more editors, and slowly build your team from the ground up
- As for SEO, cluster your keywords and create large content calendars that will last you at least three months, if not more
By eliminating the threat of not having enough material, enough writers, or enough editors, companies can be sure that they will never run out of content to create or people to create it.
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