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Cesar Ornelas was born in Corpus Christi, Texas, and is the son of Cesar and Belia Ornelas. In Mr. Ornelas’s early years, he was raised in a mobile home park in Kyle, Texas. It was during this time that Cesar Ornelas and his father would go around selling watermelons to provide for his family. Through this life lesson, Cesar learned the value of hard work and discipline. These values translated through to his education through both college and law school, during which Cesar Ornelas supported himself by successfully starting and operating multiple companies.
Cesar Ornelas started to practice law after graduating from St. Mary’s Law School in record time. He has been handling catastrophic personal injury and death cases since his first day in practice. Since becoming a lawyer, Cesar Ornelas has done significant work for his clients throughout the state of Texas and the United States.
In addition to being a member of the State Bar of Texas, and the Texas Trial Lawyers Association, Cesar Ornelas has been named as a life member of both the Million Dollar Advocates Forum and the Multi-Million Dollar Advocates Forum. The Million Dollar Advocates Forum is recognized as one of the most prestigious groups of trial lawyers in the United States and less than1% of U.S. lawyers are members.
In the spring of 2021, Cesar Ornelas was selected to be a part of The National Trial Lawyers Top 40 Under 40, an invitation-only program extended exclusively to those trial lawyers practicing civil plaintiff and/or criminal defense law.
We had the opportunity to talk with Cesar Ornelas about how he got to where he is today and what’s in store for his firm.
What does your typical day look like and how do you make it productive?
Our firm is growing rapidly, and we are starting to see more clients nationwide. As a result of this, I typically travel three to four days out of the week. During my travels, and even when I can be in the San Antonio office, my schedule is filled with meetings, and I continue to work outside of regular business hours.
How do you bring ideas to life?
I consider myself a visionary. When I see something in my mind, I’ll put a team together to make sure that the idea comes to fruition and that all the work necessary to support it gets done in an efficient and timely manner.
What’s one trend that really excites you?
Clients are beginning to reach out more and more via social media platforms. Because of this, we can reach and access more families in need of our firm’s assistance.
When you have built a strong brand on Facebook and Instagram, you can establish credibility and gain access to clients quickly. I am excited that our firm continues to grow in this area and can tell the communities about the services we offer.
What was the worst job you ever had and what did you learn from it?
When I was 16, I started a digital marketing company. I was forced to cold call on businesses by going door to door. I heard a lot of no’s and received a lot of rejection. I learned that in life you may receive one hundred no’s before you get that one yes.
This also taught me how to face rejection and adapt to it. It built the foundation of my ability to overcome adversity.
If you were to start again, what would you do differently?
I would have begun sending Christmas Cards and holiday gifts to my competitors. I like the idea of reminding some of the bigger firms that Cesar Ornelas Law is not only here and serving the communities that they are also serving, but that we are here to stay and will continue growing.
What is the one thing you do over and over and recommend everyone else do?
Before you make a final decision about something that you are not entirely sure about, make sure to seek the advice of others who know more about the subject than you do.
What is one strategy that has helped you grow your business? Please explain how.
My firm uses innovation as a strategy. We are willing to change and adapt the way we do things. This can range from the software we use to how we handle larger and more difficult cases and even in the way we grow and adapt in the marketing of our firm.
What is one failure you had as an entrepreneur, and how did you overcome it?
I would have to say my biggest failure as an entrepreneur would be with the digital marketing firm that I started early on in my career.
I was not entirely aware of how difficult it would be to get a business off the ground and was able to overcome this failure by bringing all of the lessons I learned from it into my current practice today.
How did the COVID-19 pandemic impact your business and what steps did you take in response?
COVID-19 forced us to become more remote. The changing world resulted in our firm having to update and adopt entirely new software, as well as train the staff on how to use it remotely.
In addition, we had to increase the structure of IT in our business and had to take extra steps to ensure that it was working in all of our locations.
How do you see the future of remote working affecting your business?
I think it positively affects our firm. The times are changing, and technology is evolving. It’s up to us to go with it. We will rely on our adaptability as a firm as we continue to adjust to working remotely.
What does the future hold for your business?
Our firm is committed to growing in a way that allows us to represent as many families as possible.
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