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From Football Coach to Entrepreneur, Antone Wilson has found a way to integrate his business acumen, knowledge of health & fitness, and organizational leadership skills to develop a new brand of high-performance training.
He is a business coach, sports performance specialist, and writer.
While he wears many hats, he likes to refer to himself as a jack of all trades – leader & educator above all.
His mission is to use education and sports as his platform to positively influence the world.
He helps business owners think and operate like athletes and he helps athletes become more business-minded by educating them on the power of their influence, and how to position themselves to not only monetize their brand, but also use that monetization to invest back into their own communities.
He uses his vast industry knowledge and expertise to lift others up and advance them forward to accomplish their goals and dreams.
Antone is great at building teams and establishing systems. He brings out the best of his clients by putting them in position to do what they do well, free of judgement.
He works with his clients to increase their physical skills and improve their business by leveraging his proprietary training Win-Loss framework or “WIN” that stands for “what’s important now.”
He is a NSCA Certified strength and conditioning specialist who applies scientific knowledge to train athletes for the primary goal of improving athletic performance. NSCA is a premier strength and conditioning certification that is the gold standard of the industry & he has used this knowledge and experience to train collegiate and NFL athletes.
Antone has been working in gyms as an intern or employee since the age of 16 and ascended into the fitness director role in a multi-million dollar fitness center in Boca Raton, Florida.
In addition, he is a writer and a public speaker who inspires others to do something that they are passionate about. He’s spoken this message to kids at STEM schools in addition to talking to kids about innovation and entrepreneurship. He believes, “You have to do something you are passionate about & find meaning in. If the job doesn’t exist, then go create that job.”
Currently, he runs a training facility for athletes and business owners and he is the American ambassador for a fitness technology company called Abel where he is leading the USA rollout.
During COVID-19 Antone became politically aware and that influenced him to join canvassing work in Pennsylvania and begin writing a book. His book is focused on race and identity, athletics and education, and the landscape of American Politics.
Antone has an MBA and understands that entrepreneurs are just as wired and driven as professional athletes. He understands how to leverage his athletic coaching background and skills to analyze competitors, understand weaknesses, and how to fix them. It’s the same principles he uses to apply to businesses.
With each client Antone’s focal point is to locate the root of their problems and dissect the barrier and friction that’s preventing them from generating more revenue and reaching the next level in their personal and professional life.
Antone locates his client’s weaknesses through a series of questions, gathering their financials, and asks them what their mission is. He wants to know if he asked the employees in their company would they share and verbalize the same mission.
In addition he takes their policy and procedures, the financials, and identifies where there is a disconnect. Then he sees where the balance is in their life – mentally, spiritually, emotionally, physically, and financially.
When people are lacking a component of physical and spiritual, he is able to identify how to help them best and create a customized, tailored plan of action based on their needs, means, and personality.
Antone’s clients realize that he is going to make them better – mind, body, and spirit. He is a high-performance coach who understands their situation on an all-around holistic level which enables him to create an action plan that will benefit them specifically based on their individual needs, interests, and growth opportunities.
Here are some important questions to ask yourself before working with Antone:
What makes you tick, what is your why, what got you into the pursuit of what you are doing?
This is so important because this gauges your level of awareness and commitment.
Right now are you fulfilled?
Finding fulfillment and meaning in your life is most important to having long-term success without experiencing burn-out.
How do you quantify your success? Are you able to justify whether each day is a success or not?
At the end of the day you need to know if you won the day in the micro and in the macro.
In order to quantify success for his clients, Antone begins by understanding their primary goal and then determines the 3 key tactics that will help them achieve their primary goal. Next, he looks at their habits and practice to see how they are achieving the primary goal. Lastly he evaluates their day-to-day routine and reverse engineers the year into months, then into each weeks, and finally into days.
This process enables him to create his WIN-framework that tracks the wins and losses that his clients experience on a daily level. After a year you will be able to see how many days you won and how many days you’ve lost.
When working with Antone ask yourself, “Have I ever been held accountable all year?”. If the answer is no, then be prepared to ascend and grow quickly. If yes, then be prepared for rapid acceleration and advancement.
Antone uses his athletic, high-performance coaching background to bring his clients to the next level mind, body, spirit, and finances. He works with purpose-driven people who are ambitious, talented, and spiritually aligned. Not many combine athletics, coaching, purpose, and training as well as Antone does.
If you are looking to bring yourself to the next level then Antone is an obvious choice.