The hospitality industry comes to mind as one of the business sectors heavily impacted by the COVID-19 pandemic. Companies from this category also experienced losses and had to adapt to the changes – one of them is Ada Hu and her co-founder Eva Jiang.
In March 2020, 99% of their clients, including enterprises from the tourism sector, had to close. A year later, they share how they bounced back with one tough decision that impressively changed their business.
Ada stands by one principle to which she links their success: grit. “A lot of people can come up with ideas, but not everyone executes them or follows through,” she said. She decided to shift her company’s direction as a course of action to survive the pandemic. It took her months of sending proposals and continuous planning while facing the challenges head-on.
“A lot of people can come up with ideas, but not everyone executes them or follows through.”The principle that helped Ada Hu become successful
By persisting on their plan to survive the pandemic, Ada and Eva’s company has fully recovered and gained a diversified portfolio. Both their efforts of sending 20 proposals a day helped in rebuilding their company profile with a larger reach. Additionally, their company, NU Media, co-founded by her partner Eva Jiang in 2019, now caters to many e-commerce clients.
NU Media is a joint venture between NXT Factor and Universal Processing. Its objective is to assist businesses in marketing through its digital media services. Creative and sensational marketing practices is their approach to help other entrepreneurs grow their establishments. Their services are even more in demand now that more companies are struggling to make their presence known.
As a fearless young entrepreneur, Ada says that grit, dedication, and consistency will lead to personal and professional success. And, by believing that you are capable of doing something, nothing is impossible. She advises that success is not meant to be easy. It results from encountering different peaks and having breakthroughs.
A new chapter, which also symbolizes NU Media, opened for Ada Hu’s company with a challenging choice she made. By taking on a different direction, Ada and her company are now helping more businesses market their services. Her perseverance not only made her venture recover from the pandemic it also helped her clients in preserving their firms too.