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Research shows that most people spend considerable time on their phones. According to the Cross-Platform Future report, it is estimated that the average American adult consumes at least 2 hours, 51 minutes on their smartphone daily. Thus, you will undoubtedly get their attention when you advertise on mobile platforms.
Zohar has previously founded Amobee – one of the leading independent advertising platforms later sold for $350M. He was involved in mobile advertising. Zohar worked with significant clients such as NBA and Pringles. Here is how Zohar managed to skyrocket his mobile advertising.
Changing Advertising Strategies
Many companies depend and focus on billboards and TV advertisements. However, when many companies found out effective mobile ads, they quickly shifted their goals. The discovery of mobile ads was an eye-opener for many companies since this method was cost-efficient. It is common knowledge that everyone would love to save as much as possible to spend on other significant things in the company. For example, you may wish to spend on operating expenses or office equipment. Therefore, saving and investing in the right things would be a great deal.
If there is one thing to keep in mind for any company or business, then that would be a good advertising strategy. Advertising is a way to make the world know that your brand exists or there is something new you would want to promote.
Launching Of New Jobs
While working at Amobee, Zohar helped many people get hired in different sectors of the company. Through this, he helped many families to place bread on the table. Even today, he continues to employ many people. Zohar is the current CEO of Light company- the startup that saves children from online toxicity.
In all of Zohar’s businesses, he has been privileged to be conducting the final interview. He would want to see highly qualified employees get absorbed. He would not wish to have incapable ones because that would drag business to a low level. Sometimes, the recruitment process takes pretty long since many applicants would want to become a part of Zohar’s team.
Establishing New Awards
There are many awards that companies receive in the advertising industry. Amobee also became a beneficiary when Zohar was working there. Some of the awards were to congratulate companies for their accomplishment in their advertisements. Some of the companies still endeavour to create ads that are solely for mobile viewers, which is a good thing.
Awards usually work as a motivation to spur employees to work harder. In the long run, these awards have a positive impact on customer satisfaction. Client satisfaction would then go a long way in bringing in new business deals through referrals.
Zohar Levkovitz never knew he would leave such a significant impact on the industry. He just wanted to become a good entrepreneur in tech and mobile commerce. He accomplished a lot more than that and today owns his own company. And if you wish to work for him, you can hook up Zohar and have a great lifetime experience.