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You may, at some point in time, feel empty. Like nothing anymore works for you. Your ideas are crashing from the conception stage and wondering how you will pull through. Most successful entrepreneurs walked through the same path, and so did Justin Goff. Justin contemplated moving back to his living with his parents. He was dead broke with cumulative debt multiplying every minute. His sudden turnaround came about at his lowest moment that made a drastic change of being a multi-millionaire in under seven years. He shares his inspiring story of how he enhanced and correctly made a combination of his copywriting and cold traffic skills to attract more wealth in just a shorter period.
Justin Goff, an entrepreneur, speaker, and coach, is working with the most prominent brand online, ensuring their relevance to the core. You must have bumped into “1 weird way to lose 3lbs” marketing video at some point, haven’t you? He has consulted in such messages in tons of different niches. With him comes the flexibility that has enabled him to work with multiple businesses in the sales and marketing department. Can we dive into slicing the essentials that have accelerated his pathway to success?
Copywriting
Whether you are a start-up business owner or an expert business guru trying to break into the copywriting industry understanding the fundamentals of writing a sale-oriented unique copy for your product or service is a hard nut to crack. Copywriting messages should stand on their own, without an overabundance of complex sales language and design embezzlement or too many bold typefaces wording.
It would be best if you exploited your product benefits, use your competitors’ weak points while at it keeping the focus on your target audience. “Cut your piece of cake” in a perfect way that you know ensures that whatever outcome you give will go beyond your clients’ expectations. At the back of your mind, ensure that your wording relays the exact message you are selling. Keep your focus on your target market and never on what you believe is right; remember your customer is always right. The medium of communication is also essential as this will ensure the message reaches the exact recipient and avoid too much information to create curiosity. Exploit your product and services benefits and enhance the core benefit as a selling point. Remember, you are solving a pain point, and the best way is to serve it cold.
Cold Traffic
Every digital marketer is continuously looking for more traffic to their site, hoping to convert leads to deals. The journey of creating a sales funnel (from initial awareness to decision making)represents the customers’ journey. Social media, website, digital ads, and email marketing will form the basis of your online customers’ flow.
The limitation by need and location has now become a thing of the past. Many customers are now focusing on getting the best in the world. At the cold traffic phase, you assume that your target clients are entirely unfamiliar with your product. They are brand new, and you are looking into creating a first impression.
In the cold traffic phase, your main aim is to make contact with the customer. The crucial step where buyers learn more about what you are offering. The gap you are addressing and where you “are best placed” in the digital marketplace. Remember that you are targeting a broader possible audience. In summary, your market is whoever is willing and able to buy your products and services.
Justin Goff Achievement
Justin has a deep understanding of the combination of both copywriting and cold traffic skills. His achievements include setting up a supplement company from zero to over twenty-three million dollars of sales in under three years. His flexibility has enabled him to work with multiple sales and marketing departments with a target achievement of above one thousand customers contact generation per day.
If you want to complete your puzzle in digital marketing and move your organization to the next level by assuring you a drastic multiplication of revenue and broader client leads through cold traffic ads. Justin has a top list of online marketers; you have to apply to be on it. Check out more information on his website.
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