Celebrity as Business

What happens when fame becomes a balance sheet — the equity stakes, brand exits and ownership plays behind the celebrity businesses that actually worked.

George Clooney at the 81st Venice International Film Festival

Celebrities

The Casamigos Playbook: How George Clooney Turned a Tequila Side Project Into a $1 Billion Exit

OWNERSHIP ECONOMICS·8 min

$Rihanna at a Fenty Beauty campaign event$ Celebrities

Inside Fenty Beauty's Billion-Dollar Math: What Rihanna's LVMH Deal Actually Looks Like

THE BRAND BEHIND THE BILLIONS·8 min

Ryan Reynolds speaking at the 2018 San Diego Comic-Con International

Celebrities

The Ryan Reynolds Playbook: How a Movie Star Turned Two Endorsement Deals Into Billion-Dollar Exits

OWNERSHIP ECONOMICS·8 min

Editorial cover reading From Feed to Empire in bold condensed type

Celebrities

From Feed to Empire: Inside the Creator-to-Mogul Playbook

THE ATTENTION ECONOMY·8 min

Liner Notes

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