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Growing up in the seaside village of Humarock, Massachusetts, Paul Gerard Parker, 22, (@paulparker) never dreamed of living a life of luxury and being a co-founder of a company that manages $19,000,000 in assets. As a kid, he starred on both the ice rink and the soccer field, until one day he realized his true calling was the world of business.
Upon graduating high school, Parker decided to pack up his things and leave the east coast to attend California State University, San Marcos. After studying media and marketing for three years, he made the bold decision to withdraw from the university and started his journey into entrepreneurship.
It wasn’t until he dropped out of school that Parker realized his full potential in business.
He used the knowledge he gained studying media and marketing to start a social media marketing company called Hue Digital LLC.
“Marketing has always been the core of my skills. I was always great at connecting and talking to people as well. I think that is why I was able to accelerate so quickly in whatever I did,” said Parker.
While working to grow his company, Parker was connected with Andy Ta Kong and Kyle Buckner when he collaborated with their brand, DesignSkinz.
Over the next year and a half, Parker worked tirelessly, perfecting his craft in social media marketing, eventually deciding to take what he learned and use it to start his own eCommerce business. After attempting Shopify dropshipping with limited success, he partnered up with Andy Ta Kong and started dropshipping on Amazon.com.
Parker had much greater sales consistency on Amazon.
“With Shopify, you had to source products, build a website/brand, and generate traffic through paid advertising. On Amazon.com, we didn’t have to do any of that. The audience, traffic, and brand trust were already there,” said Parker. “All we had to do was tap into the data and sell products that were popular. Once we realized that, we went full force and started selling over $150K per month.”
After achieving great success with Amazon dropshipping, Parker and Ta Kong collaborated with fellow entrepreneurs Marcello Cantu and Mohammed Shakaoat to form Project Wifi, an eCommerce management company that currently manages $19,000,000 in assets and employs over 50 people.
The business took off, growing at rates never before duplicated. Project Wifi currently helps manage over 55 Amazon stores, each earning between $35,000 – $115,000 per month, but Parker doesn’t rest on his laurels. He is constantly looking for ways to improve the company, devoting his full effort and attention to Project Wifi.
“My main focus right now is Project WiFi. We are expanding quickly so a lot of things need adjustments,” said Parker.
Parker has a particular focus on helping grow the brand of the company and improving the user’s experience.
“The experience a customer receives from your brand is going to be the deciding factor in whether or not you succeed,” said the young entrepreneur.
Parker doesn’t see retirement as a viable option. He loves what he does and enjoys completing the daily tasks necessary to run a successful business. He is motivated by the burning desire to create a long-lasting legacy and wants to be known as someone who pushed online business further than previously thought possible, continuously striving to create, improve, and inspire.
To learn more about Parker’s business ventures and the luxurious lifestyle he has created, be sure to follow him @paulparker.
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