Without a doubt, Frederick Hutson was born to change the world and his achievements are living proof of this. Hutson has overcome some pretty powerful odds to become a very successful businessman. And thanks to his success, many lives around the world have been changed for the better.
Anyone who has his pulse on the modern world of commerce will acknowledge that Hutson has done something that needed to be done- something that no one else really saw as a need or as an important issue. In short, he has created an avenue for inmates to remain connected with the people they can’t see physically each day.
And while this achievement may seem simple on the face of it, it is quite complex and crucial especially when it comes to making life more manageable for incarcerated people and their friends and families.
Pigeonly- From Birth to Boardroom
Hutson used the 51 months he spent in incarceration to contemplate his next big venture. His sharp entrepreneurial instincts directed him to a problem he and other inmates experienced. They struggled to maintain contacts with the friends and loved ones they were separated from.
Since prisoners are not provided with internet access, they rely on traditional mail for much of their correspondence with the outside world. But the numerous restrictions in the institutions make it difficult for communication to flow easily between inmates and the people outside. It is in this problem that Hutson saw a solution and tremendous business opportunity.
Determined to make this venture a successful one, Hutson spent most of his time in incarceration to fine-tune his plan for the business, which is today known as Pigeonly. As a former inmate and a savvy entrepreneur who spent many years in meticulous planning, Huston was familiar with the regulations governing the delivery of mail to inmates.
He knew for instance that most institutions preferred a plain white envelope. Knowledge of the regulations put Huston in a position to ensure that his clients’ correspondences were not rejected but instead found their way into the intended hands. Clients could be confident that after they upload their content, Pigeonly would take care of the rest.
Pigeonly Soaring High
Pigeonly’s success exceeded expectations. Shortly after the 2012 launch, the company was experiencing growth at a rate of 30% monthly. Today Pigeonly’s millions of subscribers hail from over 88 countries and each day new users join the database. Needless to say, once people subscribe they quickly become loyal clients as they realize that the services provided are not only of high quality but also very economical when compared with the alternatives.
Pigeonly success is evident. The company processes over 3000 images daily and facilitates communication between millions of people monthly. As a tech company with a unique character and a CEO with a powerful global image as a master entrepreneur, Pigeonly is poised to continue to expand rapidly and impact even more lives.
If Hutsons’s story inspired you, read more about him here.
For more inspiring business case studies and articles, follow the posts below: